A successful social media campaign I led was for a art exhibit that was meant to raise money for UCLA Childrens Hospital. I created multiple Tiktoks that appealed to a young audience by creating trendy videos that garnered thousands of views. I also knew that parents who were interested were more likely to be on Facebook and I created posts advertising the event with captivating images and appealing to their sympathy. By the end we made over 1500 dollars from in person donations.

Although a common advice is to create one type of content and build a audience I believe that works better for content creators than advertisements for a product. For the latter, the best way to approach it is to target the various subgroups that inhabit social media platforms. For example, TikTok has hundreds of different groups each with their own niche lingos, sounds, and trends. Being able to traverse these different groups by participating in their trends is the best strategy I woud choose. Furthermore, you must look relatable. Instead of the common advertisement that looks like it came out of a corporate boardroom, it shoudl seem human and organic.

d