To make sure Saint James Tea becomes a recognizable and loved brand on campus, I’d focus on making it stand out and feel personal to students. I’d keep showing up with it. I’d use my social media to create hype around it, posting skits, challenges, or reactions from students trying it for the first time. I’d also find ways to tie it into what students care about like sponsoring a study session with free tea during finals week, or showing up at sports games and events with it. If people see it everywhere in a fun, memorable ways and they associate it with good vibes and my energy, it’ll start to stick. I’d just keep finding creative ways to put it in front of people until it feels like part of the campus culture.

I'd make it fun and authentic; using my tone and personality to draw attention. I can create a skit or ad on my long form YouTube videos, so when people in my college watch my creative and entertaining ideas, they will have to watch through a skit (or ad) I created, just for Saint James. I have an ongoing video idea where I "de-stress" college students, and I can incorporate the iced tea into those videos too. For short form, I can create a bunch of skits, reviews, taste tests, and relatable videos showcasing Saint James.

I’d probably host a pop-up stand somewhere busy on campus, go up to random people, and maybe even perform some kind of stunt to grab everyone’s attention, something funny or unexpected so people stop and look. I’d also set up a little game or challenge to make it more interactive and fun, like “win a free Saint James if you can guess the flavor” or something like that. I’m not really in any clubs or organizations, but I’ve built a bit of a reputation on campus as a creator, so people know me and would be more inclined to stop by and participate just because of that.