To create deeper community within the running community, I would focus on celebrating the runners simply for being there — not for their pace, mileage, or performance. Community grows when people feel free, supported, and able to enjoy running without pressure. By hosting low-pressure miles, themed runs, and expressive social runs, you remove the seriousness and bring out the fun, human side of running. It helps people feel connected through shared joy rather than shared stress.Adding Fazit emergency kits and Fazit patches would deepen this feeling even more. The kits make runners feel cared for in a small but meaningful way, and the Fazit patches become a reminder that they’re not just strong runners — they’re fun, human, expressive people who show up with personality. The patches can symbolize individuality and the freedom to show both sides of yourself: the strong, disciplined runner and the playful, vibrant person behind it.By celebrating runners for showing up as they are and giving them tools that reinforce that duality, you create a community that feels uplifting, inclusive, and genuinely connected.

A scrappy yet high-impact way to activate at a music festival using Fazit products would focus on creating useful, portable touchpoints that encourage organic sharing.

First, Fazit could set up small “Fazit Fresh-Up” mini stations instead of a costly booth. These lightweight carts or backpack setups would offer quick, free touch-ups with Fazit products, making them highly shareable as it provides festival-goers the opportunity to record before-and-after refresh moments.

Second, Fazit could build a micro-influencer “Fazit Festival Crew” by partnering with local creators already attending the event. Each creator would receive a small Fazit Festival Kit and commit to posting GRWM videos, mid-festival touch-ups, and end-of-night check-ins featuring Fazit. This approach is inexpensive but guarantees consistent content and broad organic reach.

Finally, Fazit could distribute “Fazit Survival Kit” drops; tiny branded emergency kits with items like wipes, blotting sheets, hair ties, mini sprays, and of course some Fazit products. These are extremely useful during festivals, which encourages people to show the kits on TikTok and Instagram.

The combination of Fresh-Up stations, creator-driven content, and survival kit drops maximizes social engagement and ROI while staying budget-friendly and rooted in real consumer needs.

I believe Nicole Laeno, a 19-year-old lifestyle influencer with a strong multi-platform presence, including 5.5M+ TikTok followers, ~2M on YouTube, and ~3M on Instagram, would be a highly strategic collaborative partner for Fazit given her reach and audience engagement.

As a college student who shares productive “day in my life” content, she naturally aligns with the academic and wellness-focused side of Fazit’s audience. At the same time, she’s also involved in a dance team and a sorority, giving her multiple organic touchpoints to showcase Fazit products during football games, dance competitions, recruitment events, and campus activities. Beyond that, her enjoyment of nightlife, including raves, parties, and music festivals, provides another authentic context to highlight Fazit. Her lifestyle demonstrates the duality many Gen Z consumers relate to; balancing productivity and wellness with social experiences and fun. This makes her the perfect example of how Fazit fits not just one type of person or aesthetic, but both sides of a consumer’s life.