She/Her
Joeie Isabella Mercado
As a student of Marketing at DePaul, I'm driven by the thrill of transforming a simple idea into an experience that truly resonates with people. By blending strategic storytelling with psychology and
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About Me
DePaul University
Chicago, IL, US
Marketing Management and Economics
Class of 2027
Chicago, IL, USA
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Delta Sigma Pi
DePaul Women in Business
Asian Cultural Exchange
DePaul Marketing Consulting Group
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BUNKY (munchbunky.com)
Brand Marketing Intern
What excites you about BUNKY and why do you think you’re a fit for our brand voice?
What excites me about Bunky is that it rejects the traditional preachy, restrictive narrative of healthy foods. Instead, Bunky champions the idea that you can be ambitious and enjoy your life.
I believe that I'm a strong fit to help shape and execute Bunky's brand identity because I am ambitious and committed to grow Bunky's brand identity and presence. I have a multi-faceted background in marketing, and would love to bring my skills to the table, but also learn as much as possible from what Bunky has to offer for me.
BUNKY (munchbunky.com)
Brand Marketing Intern
How do you make healthy or “functional” products feel aspirational instead of preachy?
People don't only aspire to eat healthy food-- they aspire to be healthy. By connecting healthy products to a particular lifestyle and identity, these products feel like an additional stepping stone to the dream life people want to have. You create the persona that accurately represents your target audience, so that people feel that your company is that aspirational identity.
For instance, Bunky's main tagline you initially see upon opening the website states, "Protein Powered Popcorn. Made with Love from Los Angeles." A way you can translate that into a personal and brand identity, you can instead say something like; "We've upgraded the ultimate movie snack with the protein-powered, guilt-free goodness L.A. is known for. Now, what are we watching?" or, "The protein popcorn that's fuel for your hustle, all while keeping your love for the game. Stay in the game, guilt-free."