Rare Beauty by Selena Gomez has a great social media presence. Selena created a brand for people like her with lupus. She not only created a cruelty free formula for each product, but she complete redesigned the applicators and bottle shape/sizes to help people with lupus apply makeup. She located a problem and focused in on a specific audience based on her experience. But also excelled with the product and people who don’t suffer from lupus also are able to use the products. Her skin ranges are also great and inclusive.