would approach an in-store video for a major retail launch with a focus on storytelling, engagement, and clarity. First, I’d identify the key message and target audience whether it’s highlighting product benefits, sustainability, or lifestyle integration. Then, I’d plan visuals and sequences that feel authentic, immersive, and shareable.

While I haven’t created formal in store content for wellness brands specifically, I have experience creating engaging, visually appealing customer experiences in retail and hospitality settings. For example, at Evelyn Beauty, I organized product displays, curated promotional layouts, and guided customers through product education in a way that told a story and highlighted key features. I also monitored trends in presentation and customer engagement, ensuring displays and recommendations aligned with the brand’s voice and aesthetic.These experiences taught me how to make products feel aspirational, accessible, and memorable skills I would bring to creating in-store content for a wellness and lifestyle brand like Plant People.

With the upcoming month, Candier is perfectly positioned for seasonal gifting from sweet “just because” treats for friends and loved ones, to themed options like spooky packets for Halloween or festive boxes for Christmas. By highlighting these seasonal moments on social media and in marketing campaigns, Candier can connect emotionally with its audience, making the brand feel timely, thoughtful, and shareable.