One example of successful social media content I’ve worked on was with my role as Marketing Coordinator for ALPFA at UT Arlington. I created an Instagram campaign to promote our student events and career workshops by using a mix of trending sounds, authentic captions, and engaging visuals. One of my reels highlighting our national convention reached over 3,000 views within 24 hours and boosted our follower engagement by 40%. I focused on making the content both aesthetic and educational, which is the same approach I’d take with Pacifica Beauty. For instance, I broke down the value of professional development in a fun, relatable way for students, similar to how I would highlight the benefits of each Pacifica formula in an approachable “GRWM” or “wash day” routine. My strength lies in combining storytelling, visuals, and community engagement to create content that feels authentic and sparks excitement.

Yes

My favorite product is the Aquaphor Healing Ointment because it has been a constant in every stage of my journey. When I first started in cosmetology, it was the product I recommended to clients for healthy, glowing skin. Today, as a student and technologist, it is the product I rely on to keep me grounded and confident through long study nights and busy schedules. Aquaphor represents trust, versatility, and care, which is why it continues to be my number one choice.