On campus, I would lead a sampling experience rather than just a standard tabling event. For example, I’d create a mini “ColourPop Try Bar” where students can test shades, take photos, and vote on their favorite products. I would also incorporate sampling into a Women in Business event by tying it to a themed moment, such as a Valentine’s or self-love event, where attendees receive products as part of the experience instead of just a handout. Off campus, I would turn sampling into content. I’d film unboxings, first impressions, and try-ons, then host verified giveaways on Instagram and TikTok to build trust and excitement. I’d also encourage followers to share their looks using a hashtag so the sampling creates community, not just views.

My first step would be announcing it on my social media platforms like LinkedIn and Instagram. Since my Instagram is connected to the university sharing page, I would also promote it there. Aside from announcing my brand ambassadorship, I would try to incorporate it into a Women in Business event. Because I’m on the executive board, I would pitch an idea to the team on how we could include it in one of our events, possibly a Valentine’s-themed event we’re planning for February.

What I love about ColourPop is how affordable their products are while still being great quality. When my cousin and I were younger, I remember these were some of the first palettes we ever got because of the fun, colorful packaging and how affordable they were. Our parents could get us two or three palettes at a time. I love it because it brings me back to when I was first learning how to use makeup and experimenting with different colors. My favorite was always their Disney collaborations.