When reviewing beauty products, I consider effectiveness first, whether the product actually delivers the results it claims. I also look at ingredients, skin compatibility, and how the formula feels in terms of texture, scent, and finish. Packaging and ease of application matter as well, since they affect the overall user experience. Finally, I think about value for the price and whether the product would realistically fit into someone’s routine.

I ensure my reviews are honest by grounding them in clear observations and specific examples rather than personal opinions. I focus on what is working well first, then identify areas for improvement in a respectful and objective way. Instead of just pointing out problems, I suggest actionable solutions so the feedback is useful and forward-looking. My goal is always to help strengthen the work while maintaining a supportive and professional tone.

When creating content for paid TikTok ads, I focus on grabbing attention in the first few seconds with a strong hook or relatable problem. I highlight the value early, tell a quick story instead of listing features, and include captions for clarity. I finish with a clear call to action.