I naturally gravitate toward beauty content, especially GRWMs, makeup and skincare routines, especially from creators of diverse skin types and backgrounds. As a premed student, I also follow healthcare professionals, as well as holistic wellness content. I’m drawn to smaller influencers as I find their content warmer, relatable and more community driven than some larger creators.

My process for influencer gifting starts with identifying any creators whose content aligns with the brand's values and products and share a similar target audience. So for a brand like Beri, influencers in the holistic beauty, wellness or Ayurvedic practices spaces. I would prioritize personalized outreach and be friendly, supportive, but also clearly outline expectations in our initial messaging so we do not lose the influencers' interest. Once a gifting is confirmed and both parties agree on the terms, I would focus on sending thoughtful packaging to create a memorable unboxing experience and give the brand a good first impression to encourage authentic and positive sharing. After sending the product, I would follow up respectfully to check in, offer support, and build a genuine relationship with the influencer.

To make sure that social content aligns with a brand like Beri's voice and values, that would first start with understanding what the brand's mission, values, and target audience is. For Beri, that might mean focusing on Beri's mission of promoting holistic and nature based beauty while also being science backed. This could look like a mix of both educational and inspirational content that highlights the benefits of Amla in skincare, while also connecting with the audience's desire for wellness and the cultural traditions behind the brand.

Before creating, or curating, any piece of content, I would refer to the brand's guidelines for visual aesthetics and language. I would also make sure that every post reflects Beri's core values. In practice this could look like using real, diverse skin types in visuals and engaging with comments in a supportive manner.

Consistency and intention are key to me in order to make sure that a brand like Beri's social media content and presence is cohesive and truly reflects who they are as a company.