I always had an eye for design and an ease for working with digital design programs. But in the most recent years, I have started to understand better our social media and what works in today's society. I have worked on it before, and my ideas worked, I know what I'm doing. Of course there were some better than others, there were trials and errors, but that only made me learn more and improve my skills.

I am a fast learner, and as a nature-loving gen Z university student, I believe I know the target-audience, because I am one of them.

I can't tell you how many times I have seen ads and the social media of brands who make animal-tracking bracelets and wished for one! But I also know where they went wrong and why I never bought one.

This is why I believe I could help you. I've been looking for a gig in something I believe in for so long, and I'm glad I finaly found it. If you choose to give me a chance, I can assure you, I will give you my best, because it's a cause that is very close to my heart.

I used to volunteer for Erasmus Student Network Coimbra, where I was communication coordinator. In my first semester, I created two campaigns that I truly enjoyed making, so much so that I can't choose only one.

The first one was the recruitment campaign. We usually always posted the same content, with a description of each department and that was it. But that semester, I decided to ask each department to give me sentences they believed described the members or came very close to their work. For example, for communication, some of the sentences were "If you suspect this image isn't PNG, your place is in ESN Coimbra" (the background was a white and grey checkered square), "If you noticed the Avatar logo is nothing but Papyrus in blue, your place is in ESN Coimbra" (taking the idea from the SNL sketch), "If you know the difference between ´ and ' , your place is in ESN Coimbra", "if this image hurts your soul, your place is in ESN Coimbra" (the font was in comic sans), etc. All of these posts of the carroussel had a very light gray background and blue font (blue was the department color). The last post of the carroussel said "If your place is in ESN Coimbra, join our Communication Department", with the colors reversed (blue background and light gray font).

I did 6 of these posts - one for each department with the department colors, and one for ESN COimbra as a whole.

This worked very well, because everyone loved it and related to it. Other city's sections of ESN also shared it, it increased the number of our followers, and we had a lot of people signing up to join ESN Coimbra that semester.

The second one, were tips for the international students coming to Coimbra. This campaign included 9 posts, with several good tips, like how our weather is very unpredictable, how the Portuguese are always late for social events, which included a "dictionary" for our expressions ("I'm leaving the house" = "I still have to get ready"; "On my way" = "I'm getting ready"; "Be there in 5" = "Leaving my house"; "Almost there" = "Missed the bus"), how our city has many hills, and ups and downs, some famous traditions of ours, etc.

This campaign was very successful because it had actual good information for the international students, told in a jokingly matter, and once again the Portuguese also liked it and shared it a lot.

Both campaigns worked because they brought us closer both to the students and the ESN community, thanks to their honesty and more informal approach.