Jin
sip, snip, slice of life :)
Endorsements
Campus professional
About Me
Boston University
Boston University Questrom School of Business
business administration
Class of 05/2026
Boston, MA, USA
Skills
Interests
Interview Questions
Ello Products
Food/Recipe UGC Creator
What is your strategy and approach making content for a brand like ours?
My strategy for creating content for a brand like Ello centers on authenticity, relatability, and value-driven storytelling. I start by deeply understanding your target audience, their daily routines, pain points around meal prep and food storage, and what motivates them to choose a product like yours. From there, I focus on crafting content that feels genuine and user-centered, like real people sharing how Ello containers simplify their lives, reduce waste, and make meal prep enjoyable. I love using UGC-style videos that showcase real moments, quick tips, and relatable scenarios that resonate emotionally, while also clearly demonstrating the product benefits. Additionally, I tailor content to the nuances of each platform, whether that’s TikTok’s fast-paced trends, Instagram’s visual storytelling, or Facebook’s community engagement, ensuring the brand voice stays consistent but the format fits the audience’s expectations. Overall, my approach balances creativity with strategy, aiming not only to capture attention but also to build trust and inspire action, turning viewers into Ello(s).
Ello Products
Food/Recipe UGC Creator
Please link your portfolio or relevant content examples?
Ello Products
Food/Recipe UGC Creator
What are 2 content ideas you have for ello?
"Thanks to My Mom, I Snack on These Pickles for Better Skin"
A fresh, authentic UGC-style video showcasing a quick and easy recipe for Chinese pickled cucumbers. The creator walks viewers through slicing cucumbers and mixing a flavorful, spicy-sweet sauce, highlighting how simple it is to make a crunchy, tangy side dish at home. The content feels personal and approachable, encouraging viewers to try the recipe themselves and share their experience, while subtly showcasing Ello containers as stylish and practical for storing homemade pickles.
"My Parents’ Voice in My Head While I Save Leftovers"
A relatable, UGC-style video showcasing how Ello’s food storage containers help save leftovers, featuring the familiar, loving voice of a parent reminding you not to waste food. The video combines humor and nostalgia while demonstrating how easy and satisfying it is to prep, store, and organize meals with Ello containers. The goal is to connect emotionally with viewers and position Ello as the smart, stylish solution for reducing food waste and making meal prep effortless.