From my experience, the content that tends to work best is authentic and relatable. Showing instances of using the app or journaling in real life tends to be the most effective. Content in the form of short video clips or reels ranging from 15 to 60 seconds tends to work best. Such content that provides value in some form, like a journaling hack, a motivational self-reflection, or a mini-mindset change, tends to resonate with the audience. Showing instances of the app in use in daily life, in combination with a positive and supportive attitude, tends to make the audience feel connected. Content that feels personal and relatable rather than overly produced tends to be effective in creating a sense of trust with the audience.

The pain points that will likely convert best are right now overthinking and self-criticism because they are timely, relevant, and highly emotive topics. There are a lot of people out there who are constantly plagued by thoughts and thoughts and thoughts—chewing on conversations they had, worried about how people perceive them, or are overly critical of themselves because of the culture of competition and performance that we’re living in today. Using SelfTalk as a tool to calm all of that and build a better inner dialogue is highly compelling because it’s something people are constantly dealing with, not just during crisis situations. Using “mental fitness” as a tagline because it’s like training your self-talk like you’re training your body is what makes it highly converting and not reactive or clinical, which is what makes it highly engaging and converting.

I’m interested in SelfTalk because I care about growth — mentally and physically. Just like fitness strengthens the body, reflection strengthens the mind. An AI that helps people build healthier self-talk daily is powerful because it makes that process consistent and accessible.