I currently run the @uriutees instagram page

Staying updated on social media trends involves a combination of continuous learning, active engagement, and strategic application. I regularly follow industry-leading blogs, newsletters, and platforms like Social Media Examiner, HubSpot, and Hootsuite to monitor changes in algorithms, emerging trends, and best practices. Platforms like TikTok, Instagram, and LinkedIn are also goldmines for spotting trending audio, hashtags, and content formats. Engaging directly with content creators and communities helps identify what’s resonating in real-time. To incorporate these trends, I evaluate their relevance to the brand’s voice and audience. For example, if short-form video is trending, I might create reels or TikToks tailored to the brand’s niche, using popular audio or challenges. Staying experimental and analyzing performance ensures the trends align with content goals.

Creating content is fulfilling because it’s a powerful way to express creativity, share knowledge, and connect with people. It allows for storytelling that can inspire, entertain, or educate, fostering a sense of community and engagement. I enjoy the challenge of taking an idea and transforming it into something tangible that resonates with an audience. Whether it’s crafting a compelling narrative, designing visually appealing posts, or experimenting with different platforms, content creation is a dynamic process that combines strategy and artistry. Plus, the opportunity to see the impact—whether it’s sparking conversations, solving problems, or making someone smile—is incredibly rewarding.