I tend to follow brands and creators that feel authentic and know how to connect with their audience in a meaningful way, whether it’s lifestyle, fashion, or skincare. I especially appreciate creators who build trust by being honest, sharing genuine opinions, and creating content that their audience truly values.

I start by identifying influencers whose skin type, content style, and audience genuinely align with the skincare brand. Once we find the right match, I send a personalized message introducing the brand and products, making sure to highlight how they could benefit their routine. I put care into the packaging and unboxing experience so it feels high-quality and thoughtful, reflecting the brand’s image. After gifting, I follow up with a thank-you and stay engaged with their content to build a real relationship. It’s not just about one post, it’s about creating long-term brand trust and authenticity.

I make sure I really understand the brand first, how it speaks, what it stands for, and who it’s trying to reach. When I create content, I keep that in mind with everything from the tone of the captions to the visuals I use. I also double-check posts against any brand guidelines to make sure the messaging stays consistent and feels authentic to the audience.