One wellness and beauty brand that has a great social media presence is Glossier. What sets them apart is their emphasis on user-generated content, engaging storytelling, and a community-driven approach. Glossier encourages its customers to share their experiences with the products through photos and videos, creating a sense of authenticity and inclusivity. They also interact actively with their followers, responding to comments and messages, fostering a strong sense of connection. Additionally, Glossier uses aesthetically pleasing visuals and consistent branding, making their social media platforms visually appealing and instantly recognizable.