I think in order to build a strong consumer persona, you must have a clear understanding of who your ideal customer is. When looking at the target audience, brands need to make sure they are looking at demographics, psychographics, interests, and behaviors. Additionally I think it’s very important to make sure the brands values are very clear to the consumer. It’s important for brands to have a unique brand position to show consumers what they offer that other companies don’t.

Recently I have loved bereel. I think it is something that connects all me and my friends at the same time a day but is not something that I am super glued to like instagram

Learning to become a self starter and learning self love during my teenage years really supported me in my success. While sometimes I felt like I failed often I realized no one was in charge in my future like me and I needed to embrace failure and keep moving forward while still acknowledging my hard work.