Interview Questions
Hammitt
Hammitt Clear Bag College Content Campaign

What’s your typical turnaround time from receiving a product to delivering content?
Typically 5–7 days. That gives me time to plan the concept, film, and edit so the content feels polished but still fresh. If needed sooner, I can usually turn around quicker depending on the project.
Hammitt
Hammitt Clear Bag College Content Campaign

How would you make your content stand out on TikTok/Instagram while staying true to Hammitt’s brand tone (fun, approachable, elevated)?
I’d make my content stand out by leaning into storytelling and showing how Hammitt bags fit seamlessly into real, everyday moments while keeping it fun and approachable. I’d use quick, engaging edits, playful captions, and trending sounds to stay on-brand for TikTok/Instagram, but balance that with elevated visuals so it still feels premium. Basically, I’d highlight the bags as both aspirational and relatable and something you’d show off, but also actually use.
Hammitt
Hammitt Clear Bag College Content Campaign

Which of the four content pillars (Game Day Outfits, What’s in My Bag, Styling Tips, Quality Call-Outs) do you feel most confident creating, and why?
I’d feel most confident creating a ‘What’s in My Bag’ video because I grew up watching YouTubers make those, and it actually inspired me to always keep my own bag organized with all the essentials. It feels like second nature now, so sharing that would come really naturally to me.