One of the brands I’m most impressed by right now is LoveLuxury. They’ve mastered a high-access, reality-show aesthetic—using a candid editing style that signals they are paying attention to the viewer, not just trying to buy their attention. What makes their strategy a work of genius is how they’ve gamified the ‘hidden’ luxury experience. By giving an inside look into the notoriously exclusive Hermès shopping process, they’ve turned a gatekept experience into viral entertainment. From a business perspective, this is a masterclass in organic lead generation. They’ve built a sustainable competitive advantage by positioning themselves as the solution to ‘quota games.’ They aren't just selling bags; they’re selling immediate access and peace of mind. They’ve managed to advertise their existence as a premium re-seller so naturally that the viewer doesn't even feel like they're being sold to—they feel like they're getting a VIP pass. They’ve essentially turned 'window shopping' into a binge-watchable series, which is exactly the kind of energy I want to bring to Laughland.

In my personal brand-building experience, there is a lot of room for syndication of content on these two platforms. TikTok does have a more adventageous, for the creator at least algorithim for videos longer than three minutes. Instagram does not promote videos longer than three minutes to new audiences. Knowing this, each platform could serve a specific purpose for Laughland; Instagram being for shorter, pithier videos that grab attention to attract new customers. And TikTok, being for our loyal consumers, who know who we are, love us for it, and will pretty much support anything we do.

The theme is 'Create From Within.' To achieve this, I’d spend the initial phase interviewing/shadowing the founders and immersing myself in the workplace culture to ensure I’m not just making content, but capturing the brand's soul. With that foundation, I would launch a Brand Heritage series produced in true influencer fashion—a fast-paced, punchy documentary that tells a clear story of 'Purpose, Product, and People.' The magic, however, would be in the edit. I’d lean into a highly stylized, culturally relevant aesthetic—incorporating quick-witted pacing, 'breaking the fourth wall,' and a level of humor that feels genuinely funny rather than forced. By mixing cinematic visuals with a self-aware, personality-driven edit, we bridge the gap between high-end luxury and authentic community. Longevity is tied to connectivty. This campaign is about creating a digital footprint embodies the genuine character that is Laughland, made and sustained by the people that buy it and buy into our messaging.