One way to connect with COHART's audience through art is starting a hashtag trend/challenge on Instagram. The strategy would consist of having users share how they personally express themselves through art in a Instagram Reel. In the caption they would provide more information and then use our curated hashtag, to join the group of others who have shared their own expressions.

I am very proud of my TikTok account, my user name is @jhoanaaguilera. On my account I have been able to connect and increase my number of views by having the similar interests as other and relating to certain niches.

One creative strategy I would recommend to amplify the Youthforia voice is creating numerous posts through TikToks and Instagram reels. One series of videos could the brand challenging customers to test the brand's products for themselves and sleep in their makeup and share their result the next day. The videos would demonstrate that the products caused no reactions. In result it could attract other content creators to follow and do the same challenge, gaining the attention of beauty consumers.