A creative way I would lead sampling efforts is by turning them into mini experiences instead of simple handouts. On campus, I’d set up pop-up “ColourPop Touch-Up Stations” at high-traffic spots like student centers or events, where students can try a lip product or swatch eyeshadows and take quick mirror selfies. Off campus, I’d partner with local coffee shops, fitness studios, or boutiques to include ColourPop samples in goodie bags or at themed events

I would engage my audience by creating content that feels authentic, relatable, and interactive rather than overly promotional. I’d focus on showcasing ColourPop products in real, everyday use, such as quick “get ready with me” videos, before-and-after looks, or short tutorials that highlight how easy and versatile the products are. I’d also utilize interactive features like polls, Q&As, and comments to ask followers what shades or looks they would like to see next, making them feel involved in the process. Sharing honest reviews, swatches on different skin tones, and budget friendly recommendations would help build trust and encourage genuine interest in the products.

I love ColourPop because it’s affordable while still being really good quality. Their products are easy to use, well-pigmented, and feel fun rather than intimidating. I