When launching a new app it is important to consider many factors. The first factor would be who my target market is. On a college campus their will be different groups of people and I would have to decide which group of people the app is intended for. To find out this information I would have to do some research by conducting surveys and interviews. I will then develop a marketing plan that would outlines the key messages and tactics I would use to promote the app. This could include social media marketing, email marketing, or other outreach efforts. College students love events and parties and prior to launching the app it would be strategic to create buzz about the app and build anticipation for its release.