I would give background about myself , I’m a student athlete and I’m always looking for things to make me feel and smell refreshed throughout the day. Further, I would be honest but use professional language that lets users know my stance.

It depends on the product so in this case: notes of the scent, longevity, how it effects your hair, packaging, price, and how easy it is to use.

I think tik tok is most influential since people spend most of their time there and get recommendations from mutuals and influencers. However, for more aesthetic content (short videos and pictures) Instagram is great!