https://www.instagram.com/tori.tofuu/

At the University of Texas at Austin, I’m involved in a range of organizations that give me access to diverse student networks. I am a member of the University of Texas Nursing Students’ Association (UTNSA), which connects me with peers in the healthcare field. I also serve as the Fundraising Chair for the Black Business Student Association (BBSA), where I organize events and collaborate with other student leaders across campus. In addition, I contribute to HerScript, supporting engagement and outreach for women in tech and business. Beyond student orgs, I hold a leadership role as a Resident Assistant (RA), giving me daily access to hundreds of students in on-campus housing.

Through these roles, I can help WIP show up authentically by weaving the brand into student experiences:

BBSA events → feature WIP as the drink sponsor at meetings, panels, and fundraisers, ensuring brand visibility among diverse, motivated students.

RA role → host “Late Night with WIP” study or community events, giving residents a chance to try the product in a casual, fun setting.

UTNSA & HerScript → highlight WIP as a study and networking companion for future healthcare and tech leaders.

Campus-wide activations → partner with sports teams or intramural groups to sponsor scrimmages, or pop up at high-traffic areas like the student union during midterms and finals with WIP giveaways.

By combining my leadership positions, event planning skills, and digital presence, I can ensure WIP isn’t just a drink on campus—it becomes part of the college lifestyle and culture at UT Austin.

I would represent WIP Energy by connecting it directly to the lifestyle and needs of college students. Students are often balancing classes, work, and extracurriculars, so they look for products that give them an energy boost without compromising their health or authenticity. I’d highlight WIP as more than just an energy drink—it’s a brand that supports late-night study sessions, early-morning workouts, and busy student life.

On campus, I would combine creative event marketing and digital storytelling. For example, I could host small “Study Break with WIP” pop-ups in the library or “WIP Wednesday” events in high-traffic areas, where students can grab a can, take photos, and share their experience on social media. Online, I’d use humor, relatability, and quick lifestyle content—like TikToks showing “How I survive a 12-hour day with WIP” or reels capturing students’ reactions to their first sip.

By keeping the tone fun, community-centered, and authentic, I’d make WIP Energy feel like the go-to fuel for everyday student life at UT Austin.