I think one creator would be Elle Gibson. She makes a lot of vegan recipes and vlogs, and has a lot of viral trending recipes. I think she would be a good creator to collaborate with because she focuses on healthier versions of your favorite meals, which aligns with the type of products made by Smash Kitchen.

I have worked with influencer outreach previously, and would focus on first introducing myself/the brand and then giving 1-2 sentences on what stood out to me about the creators account. I would then say how our brand aligns with the type of content the creator makes, and if they would be interested in working together.

I think Smash Kitchen has a very relatable brand voice. I would focus on sounding like a real person, for example:

• responding to comments: "this with a bag of our sea salt chips >>"

• "need to try this recipe with our ketchup"