I’d focus on meeting students where they already are — both online and in person. That means using social media strategically with short, engaging content that feels authentic, but also showing up at campus events, club fairs, and community spaces to talk to people directly. I think personal connections make a huge difference, so I’d try to make outreach feel more like a conversation than a pitch. Collaborating with other student orgs or influencers on campus could also help reach new audiences in a more natural way.

I’m involved in a few different things across campus. I’m the secretary of the Sikh Student Association, where I help with outreach and event planning. I’m also a deputy at the Columbia Daily Spectator and contribute to the Spectrum section. Outside of that, I’m involved with the Sikh Medical Initiative as the Northeast Pre-Health Chair, and I co-founded a startup called GynoEase that focuses on improving comfort and accessibility in women’s healthcare.

I’d focus on making the benefits feel really tangible and relevant. Most people won’t sign up unless they see how it actually saves them money or makes their routine easier, so I’d highlight the perks through quick, relatable examples — like how Uber One pays for itself after just a few rides or food deliveries. I’d also use social media and on-campus partnerships to spread the word, maybe through referral codes or limited-time discounts that create some urgency. Overall, I’d keep the messaging casual and benefit-focused rather than just listing features.