Partytrick's first podcast guest should be the TikTok influencer, Alix Earle because she is a college student that attends the University Of Miami, widely known for sharing her experiences in college. She has built a large following in a short time because she is relatable, noncontroversial, and someone that a large percentage of people have looked to as a role model. Having Alix Earle and potentially a few of her friends on the podcast would draw a large crowd to this start up because there are millions of people that tune in for her daily posts and are intrigued for what she might be doing next. It would also be a beneficial addition because Alix Earle and her friends have become strong female influencers that have been entertaining millions over the past few months and have opened a window into their lives as they show the fun opportunities that could come with being yourself.

There is no question that Gen Z is one of the most unique demographics rooted in wide ranging beliefs, largely due to the fact that it is the first generation to grow up surrounded by fast paced technology and social media growth. As a result, the best way to build a strong community with the Gen Z demographic is to use social media platforms to establish the values of a brand that include everyone and anyone. The goal of the brand's social media presence should be to engage with this demographic, build a sustainable relationship, and recognize their opinions as people as well as consumers as Gen Z has voiced the pull away from the traditional business model and the appreciation for businesses with values that are devoted to humanity.

The most important aspect of a brand's culture and consumer persona is a strong foundation of employees representing the brand because a team with strong values and goals will ultimately work together to create an image and reputation that is recognizable to the consumer. It is important to build a sustainable relationship between the brand and the consumer because establishing what the business stands for and leaving an impression leads to the success of a business.