Poparazzi
Product Testing Focus Group
If you were the marketing manager for Poparazzi, describe where you would focus the majority of your resources for a fall launch on your campus?
I would find point people within student groups/greek life to get the word out. I would incentivize
Poparazzi
Product Testing Focus Group
What is one creative concept that you think would resonate and excite students about Poparazzi?
I would partner with another start-up/ambassador on campus to do a joint event/giveaway to get students talking about Poparazzi
Crush
Head of College Field Operations
How would you launch a new app on a college campus?
Word of mouth is an incredibly powerful tool. I would hold events that create buzz around the app as well as do some sort of social media partnership that would allow students on campus to post in support of DateNight on their social media to gain a fun giveaway in return! While posting on social media, they would be asked to tag 1-2 friends to encourage their friends to do the same. I would also partner with other start-ups/ambassadors on campus to also gain their networks and communities.