As a Digital Marketing Strategist at Cal State San Bernardino's Office of Strategic Communication, I gained valuable experience in social media management. I successfully managed multi-channel digital marketing campaigns, including social media platforms such as Facebook, Instagram, and Twitter, Etc. My focus was on driving engagement and conversions through compelling content and strategic initiatives. I defined success in my social media management role by increasing brand visibility and reach through growing the university's social media following and fostering audience engagement. I tracked and analyzed social media analytics to make data-driven decisions and optimize strategies. Additionally, I collaborated closely with the Cal State San Bernardino President to produce impactful promotional videos that aligned with the university's mission and enhanced brand visibility. I measured success through metrics such as view count, engagement, and the overall impact on the university's reputation. Overall, my social media management approach centered on audience engagement, brand visibility, and aligning marketing efforts with organizational goals.