I would promote the limited-time Uber Rides offer by focusing on moments when students actually need rides the most. At USC, this includes weekends, going out, game days, and late-night food runs. I’d share the promo in group chats I’m already part of (Alpha Phi, club beach volleyball, and other orgs) with a quick, clear message about how much they can save and how to use it. I’d also bring it up in conversation, such as when friends are figuring out how to get somewhere, I’d naturally suggest using the Uber promo. To make it more effective, I’d post on my Instagram story with a simple call to action and a sense of urgency (since it’s limited-time), and include a direct link or code so it’s easy to use right away. Overall, I’d focus on keeping it authentic, timely, and easy so students actually take advantage of it instead of just scrolling past it.

l am the director of finance and potential member outreach coordinator for Alpha Phi, an associate editor for USC's Journal of Law & Society, a liturgical lector and usher for USC's Caruso Catholic Center, and a member of USC's club beach volleyball team, Troy Philippines, and the USC Corporate Law and Financial Regulation Association.

I am a junior at the University of Southern California.