As a 4th year Retail Management Student at Toronto Metropolitan University, I have had the opportunity to study various aspects of the field, including market research, branding, and digital marketing. In one of my previous courses at Toronto Metropolitan University, I had the opportunity to work on a number of projects, including designing a brand identity for a start-up, and assisting with the design of marketing materials for a product launch. I was able to apply my design skills to real-world projects and gain valuable experience working in a fast-paced, deadline-driven environment. In addition, I also have experience managing a small businesses social media account with over 16, 000 followers in which I was able to sharpen my skills in content creation, video editing, photo editing and social media management. I was also able to work with a retail business to plan, execute, and measure a digital advertising campaign, resulting in the certification of being Google Ads Certified in AdWords.