I stay updated on the latest TikTok and Instagram trends by regularly exploring the “For You” and “Reels” pages, following top creators and industry accounts, and observing what content resonates with audiences. I also keep an eye on trending sounds, hashtags, and challenges, and I leverage analytics to see which types of content are performing best. Additionally, I participate in creator communities and newsletters to stay informed on emerging trends and platform updates.

One brand I really admire for their social presence is Fenty Beauty. I love how they lead with inclusivity and authenticity, showcasing diverse models and real people while creating engaging, educational, and visually striking content. Their social channels feel approachable yet aspirational, and they consistently foster a strong sense of community and connection with their audience.

For beauty and wellness products, I believe Instagram and TikTok are the most effective platforms. Instagram is great for visually showcasing products through posts, Reels, and Stories, while TikTok allows for short-form, engaging, and creative videos that can go viral and reach a wide audience. Additionally, Pinterest is effective for wellness inspiration and tutorials, and YouTube works well for in-depth product reviews, tutorials, and educational content. Each platform offers unique ways to connect with audiences, tell authentic stories, and highlight product benefits.