I’d capture an authentic, celebratory in-store experience, showing the excitement of discovering the product, real customer reactions, and key highlights that make the launch feel inviting and worth visiting in person.

I have experience creating in-store and on-location content for lifestyle and wellness brands that focuses on authentic storytelling, community connection, and product education. My approach blends visual aesthetics with relatability, capturing moments like product try-ons, wellness routines, or experiential brand activations in a way that feels organic and inspiring. I’ve worked on campaigns highlighting clean beauty, holistic wellness, and cultural lifestyle brands, emphasizing how the product naturally fits into everyday life rather than feeling staged or promotional.

I'd create an at-home recipe video featuring a Latin-inspired dessert twist using Whipnotic whipped cream, for example, mini tres leches cups topped with Whipnotic’s flavor swirl. The video would highlight how easy and fun it is to elevate a classic Latin dessert at home, showing quick aesthetic shots of pouring the milk mixture, layering the sponge, and finishing with the colorful Whipnotic swirl for that Whole Foods-worthy touch. It would blend cultural nostalgia with a modern, playful vibe to celebrate Whipnotic’s launch.