She/Her/Hers
Jessica
I'm a recent graduate from the University of Maryland College Park, with a degree in Communication on the Public Relations track and a minor in General Business, interested in fashion/lifestyle PR.
I'm a recent graduate from the University of Maryland College Park, with a degree in Communication on the Public Relations track and a minor in General Business, interested in fashion/lifestyle PR.
About Me
University of Maryland at College Park
New York, NY, USA
Skills
SEO
Photoshop
Social media
Interests
Social media marketing
Travel
Dance
Interview Questions
Vacation Inc.
Influencer Strategy
What is the most creative gifting initiative you've seen a brand execute?
I have been seeing influencers express mixed opinions regarding influencer gifting recently making this pathway more strategic than ever. As long as the gift is not too over the top, and directly represents the brand and its values, gifts instill a clients brand in influencer's minds.
**If interested, I utilized Vacation Inc. as my client in a project pitch for my final semester's PR class. I will be more than happy to share the presentation with you, as I formulated a "dream event" complete with an entire communication plan and influencer spotlight.