A great idea for a Yerba Madre branded event would be to create a “Morning Reset Pop-Up” that embodies a clean and healthy lifestyle while also keeping the brand trendy and social media friendly. The event could take place at sunrise in a park or rooftop, starting with a yoga or meditation session to give the audience a fresh, energizing start to their day. Guests would then enjoy chilled Yerba Madre samples as their “first sip” of the morning, highlighting the brand as a natural energy boost. To make it interactive and social, the event could feature photo worthy stations such as a customization bar where guests add fruits or herbs to their Yerba Madre, and branded mirrors that encourage attendees to snap and share content online. To boost reach, local fitness or wellness influencers could be invited to join and livestream their experience, tying into a broader #FirstSipChallenge campaign on TikTok and Instagram. This combination of wellness, community, and social media activation would align perfectly with Yerba Madre’s clean concept and position it as the go to morning drink for those seeking a healthy, energized lifestyle.

Women in Finance, Women in Business, Northeastern University Marketing Association, and Asian Student Union.

I approach creating content that turns followers into fans by staying current with trends while making sure to add a personal and authentic touch. Following popular trends helps keep content relatable and discoverable, but I focus on tailoring them to reflect a unique voice and brand personality so it doesn’t feel like a copy of what everyone else is doing. Consistency, storytelling, and showing genuine enthusiasm are also key, because when people feel a real connection behind the content, they’re more likely to engage and stay loyal. By combining trend participation with authenticity and creativity, I aim to create content that not only attracts attention but also builds lasting relationships with followers.