Dove x Crumbl Collab: This limited-edition partnership turned body care into a gen Z cultural moment by mirroring Crumbl’s weekly “drop culture,” leaning into fan enthusiasm and creator creativity. The campaign generated billions of impressions, tens of millions of views, and thousands of fan response videos, driving major buzz and making Dove feel fresh and relevant to a younger audience.

I decide based on platform behavior, intent, and content depth. On TikTok, I prioritize discovery and relatability. The audience expects fast hooks, personality, trend participation, and content that feels native and slightly unpolished. TikTok is where I’d test ideas, lean into POV storytelling, cultural moments, and behind-the-scenes content. The goal is reach, shares, and conversation. On Instagram, I think more about brand perception and longevity. Reels still need to be engaging, but the overall feed should feel cohesive and elevated. Instagram is where I’d prioritize polished visuals, campaign-style edits, product storytelling, and content that reinforces brand identity. It’s less about virality and more about aesthetic consistency, saves, and building trust. In short, TikTok drives discovery and experimentation, while Instagram reinforces brand image and deepens connection.

If given a budget and full creative freedom, I would position Laughland as a confidence-driven lifestyle brand rather than just an oral care company. I’d create cinematic, story-focused content that highlights the feeling of self-assurance that comes from taking care of yourself, integrating Laughland naturally into elevated daily routines and meaningful life moments. For product launches, I would produce a high-quality hero film with social cutdowns to make each launch feel like a cultural moment, not just a post. Alongside that, I’d balance premium visuals with trend-aware, social-native content to keep the brand relevant on TikTok and Instagram. Overall, my goal would be to build Laughland as a visually distinctive, story-led brand that connects emotionally with its audience.