Maybe the malls, or lunch spots

Sororities, campus influencers, fraternities, marketing clubs

I’d create a “Saint James Study Break” pop-up in the busiest area on campus during peak class hours. We’d set up coolers with free Saint James samples, branded lounge chairs, music, games, and a giveaway for merch and a semester’s worth of drinks. To make sure people actually show up, I’d partner with student organizations, sororities/fraternities, and campus influencers to promote it ahead of time. I’d also create a social media challenge where students post a photo with the activation and tag friends for additional giveaway entries. Free products get people to stop, but exclusive prizes, social sharing, and partnerships are what drive attendance and create buzz before, during, and after the event. The goal would be to turn a simple sampling event into something students actively seek out and talk about online.