As head of the marketing for ButcherBox, some significant segments that could help are its audience like Eco-friendly and Sustainable products,Marketing messages, and Budget-Conscious. With Eco-friendly and Sustainable products is that ButcherBox can commitment to having its product align towards sustainable practices from their farming partnerships/techniques, while also marketing campaigns that highlight the brands environment practices. Along come the marketing messages that are sent out to customers who center their messages around time saving, free meal plans, and making sure their customers know they are always having premium meat. Lastly, with having premium meat, its important to budget and make sure your target audience has different cost-saving options that can be like subscription services. These services can be from the price per meal plan in comparison to buying it from a local grocery store.

Some different ways to segment visitors that a brand may want to use to personalize are past purchase behavior,browsing history, and user preferences/interests. Past purchase behavior can be that by analyzing a visitor's purchase history can help a brand offer personalized product recommendations that will attract a customer's purchase and connection. Tracking a customer's browsing history can help with finding interests and preference that the brand will take in to align to the customers interest which will improve engagement and time spent on their website. With user preference and interests, it contains collecting a customer's preference in color, favorite categories, and styles can help the brand personalize the product's assortment that can enhance the customer's shopping experience.

A beauty brand that has gained remarkable social media presence is Glossier. Glossier is a beauty brand company that gained recognition and popularity for its minimalistic approach from makeup to skincare. Some aspects that set Glossier apart other brands are its authenticity, influencer marketing, and transparency. Their brand pages showcase the authenticity of how Glossier targets its brand as a "minimalistic to natural" makeup brand. The brand does a great job of collaborating with influencers and celebrities that align with their branding like Olivia Rodrigo. When it comes to their products, they are very transparent on new releases and sharing behind the scenes of product developments, allowing for more connections to grow among their target audience.