Someone who is approachable, engaging, and informed on the product. People are willing to try new things, they just may be nervous to! Putting encouragement rather than pressure allows a consumer to have their own buy-in and establish motivation to try a new hot item on the marketplace.

I am involved in local community events at the Jersey Shore such as Shore Girls Who Walk, Jersey Girls Walk Club, and Jersey Shore Runners where I would contact the host to set up a station at the end or before the club activity to hand out product.