I would engage an audience to try Barebells products through both social media and in-person activation. On social media, one highly effective trend among college students is “day-in-the-life” content. Through creative editing and fast-paced short-form videos, I would authentically introduce Barebells protein bars by showing how they naturally fit into my daily routine, specifically as part of my breakfast, since I start every morning with a Barebells protein bar. Rather than creating content that feels overly promotional, I would prioritize authenticity and honesty, as that is what resonates most with audiences. In addition, I would create haul-style content highlighting my favorite high-protein snacks, emphasizing that Barebells bars not only contain 20g of protein but also genuinely taste great. Beyond digital engagement, I would promote Barebells products in person through the hikes I help organize with Peaks and Professors, reaching an active, health-conscious audience. I would also engage students on Bruin Walk by handing out Barebells products and educating them on the brand, the nutritional benefits, and where they can purchase the products.

Apart from my genuine love for Barebells protein bars (I honestly eat them every morning), I believe I would be a great fit as a Barebells Brand Ambassador because of my passion for fitness, health, and content creation. At UCLA, I am an active member of Peaks and Professors, a hiking club that brings students and professors together to stay active, explore nature, and build community. Additionally, I manage my own TikTok and Instagram accounts, where I create content featuring food and college lifestyle. This aligns perfectly with Barebells’ goals for a campus ambassador, someone who can authentically share the brand while building meaningful connections both online and in person. Through Peaks and Professors, I can introduce Barebells products to a health and fitness-focused audience. Through my content creation skills, I can engage college students digitally and expand Barebells’ reach on campus. Collectively, my pages have amassed over 50k views and 5k likes, demonstrating my ability to reach and engage a college-aged audience. As a Barebells Brand Ambassador, I would leverage this growing platform to authentically showcase Barebells products, introduce them to new audiences, and drive continued brand awareness both on campus and across my social media channels.

On campus, I’m involved in several organizations, including UCLA Peaks and Professors, where I serve as a trip lead and host hikes that connect students with faculty. I’m also a member of UCLA Skate Club, the Business in Entertainment Association’s Digital Media Committee, Confections for a Cause, and The Women’s Network, where I serve as an event coordinator. In addition, I’m a brand ambassador for Princess Polly and Adobe. Off campus, I create food and lifestyle content on TikTok and Instagram.