To promote my clothing brand, I posted in fashion related communities like r/streetwearstartup and would regularly comment on others' posts to boost my karma. I noticed that controversial posts often get a lot more attention.

I would make sure to comment on new and rising posts in subreddits directly related to what the company is about. Each comment would be thoughtfully written out and relevant to the post, giving it a higher chance of gaining traction. I would also post meaningful discussions and questions into the subreddits regularly.

Being consistent in delivering value and core brand messages through each piece of content. It should not only capture the customer's attention but also create a deeper connection with them that keeps them engaged over time.