I’d increase engagement by creating content that speaks directly to the specific needs and emotions of pet owners. This includes educational posts about pet health, relatable pet moments, and behind-the-scenes or user-generated content that builds trust. I’d also encourage interaction through polls, questions, giveaways, and community-focused posts, while using consistent branding and platform trends to keep content fresh and engaging.

The content that best connects pet owners to natural pet products is educational, emotional, and trust-building. Pet owners want to understand what goes into the products they give their pets and how it benefits their health. Content like short educational videos, before-and-after stories, ingredient spotlights, and real customer testimonials helps build credibility. Combining this with relatable moments of pet ownership and simple, clear messaging makes the brand feel authentic and caring, which is essential when promoting natural products.

I maintain brand consistency by first thoroughly understanding the brand’s visual identity, its colors, typography, tone, imagery style, and overall messaging. I create graphics that align with these guidelines and ensure every element, from layout to iconography, reflects the brand’s personality.

I also use templates and style guides for recurring formats like social posts or ads, and I review my designs against previous content to keep the look and feel cohesive. Collaboration with marketing or social teams is key, so messaging and visuals stay consistent across all platforms while still feeling fresh and engaging.