Vacation Inc.
Influencer Strategy
What is the most creative gifting initiative you've seen a brand execute?
The most creative gifting initiative I have seen was the reused La Mer vanity PR package. It embodied the brand's luxurious identity and dedication to the environment.
Margin
Business Development Intern
If had a magic wand and could Margin in one store anywhere in the world that would most benefit the brand where would you put it?
I would place the Margin store in New York City, more specifically, in the neighborhood of Williamsburg. Inhabited by young, hip, and progressive city dwellers, the Margin store would thrive as a small business. Williamsburg locals would be eager to try the new, alluring mens beauty brand and spread the word like wildfire.