I would approach creating content for Fahlo by focusing on storytelling and education. Since Fahlo’s mission connects people with wildlife conservation, I’d create engaging content that shows the story behind the animals being tracked and why protecting them matters.On social media, I’d share videos explaining how the bracelets work, updates about the animals being tracked, and fun, relatable content that encourages students to follow along with the animals’ journeys. By combining storytelling, education, and visually engaging content, I would make Fahlo feel meaningful and exciting for a college audience.

To make Saint James Iced Tea a recognizable and loved brand on campus, I would focus on creating memorable experiences around the product. I’d host fun pop-ups like “tea study breaks,” collaborate with student organizations for event sponsorships, and bring the product to social or wellness events where students are already gathering.I’d also use my social media to highlight honest taste tests, quick campus moments, and creative content that sparks curiosity and gets students talking about the brand. By making Saint James visible at events and part of conversations online, it can naturally become something students recognize and enjoy.

I would use my social media to show how Saint James Iced Tea fits naturally into everyday college life, like study sessions, gym days, or quick campus breaks. I’d create short TikTok and Instagram videos featuring taste tests, “come with me to find Saint James” store runs, and aesthetic study or wellness routines that include the drink. To encourage purchases, I’d share where students can find it locally and also link it on Amazon for easy ordering. By combining authentic lifestyle content with clear call-to-actions and product visibility, I can make it easy and appealing for students to try Saint James both in stores and online.