Know the Brand Aesthetic – for example if Nous Haircare values a clean, modern, and luxurious look. Stick to neutral, sleek, and minimalistic visuals. 2. Focus on High-Quality Imagery – Use natural lighting, soft tones, and clean backgrounds to highlight products. 3. Showcase Product Texture & Application – Close-ups of formulas, product in use, and before/after shots create engaging content. 4. Incorporate Lifestyle & UGC – Feature influencers, hairstylists, and real customers using the products for authenticity. 5. Use Video & Motion – Quick tutorials, slow-motion hair transformations, and ASMR-style product shots perform well. 6. Stick to a Consistent Theme – Use a signature filter, font, and color scheme for brand recognition. 7. Leverage Trends – Keep up with TikTok and Instagram trends, like GRWM (Get Ready With Me) or “haircare routine” videos.

I focus on making educational content clear, visually appealing, and interactive. I start by understanding the audience and breaking down complex information into digestible, engaging formats like infographics, short videos, and interactive posts. Using storytelling, relatable examples, and platform-specific trends helps keep the content engaging while ensuring it’s informative and easy to understand.

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