A college holiday moment I’m especially excited for is my graduation. It feels like the ultimate celebration after years of balancing classes, work, and everything in between. I’m looking forward to getting ready for the ceremony, taking photos with friends and family, and just soaking in that “I actually did it” feeling. It’s such a meaningful milestone, especially during the holiday season, and I can’t wait to capture those memories.

I’ve found TikTok and Instagram to be the most effective platforms for beauty content because each one serves a different purpose in how audiences discover and engage with products.

To capture authentic moments that showcase long-lasting makeup during finals week, I’d focus on real, unfiltered snippets from my day as a grad student. This would look like a mini “finals week diary,” where the makeup becomes part of the story rather than the center of it.