I’d generate buzz for a vegan beauty brand by sharing authentic storytelling, educational content, and creative visuals that highlight the brand’s clean, cruelty-free values while encouraging my community to join the movement through challenges, reviews, and user-generated content.

I would engage an online community by posting about the tease of the upcoming launch! I would also create a countdown (i.e. sneak peeks, IG stories, Tiktok videos) to the official release date of the product launch to encourage suspense and excitement.

To effectively promote Proper Wild on campus, I’d organize a “Fuel Your Focus” pop-up during midterms or finals week in a high-traffic area like the student union. The event would offer free samples, interactive games, and a photo booth with Proper Wild branding to encourage students to post and tag the brand for a chance to win study kits or product bundles. Partnering with student organizations or influencers would help boost turnout and credibility, while QR codes and exclusive discounts would drive post-event engagement and product trials.