In 2026, W Labs should focus on influencers who drive trust & conversion, not just follower count. That includes: Micro influencers (10k–100k) in lifestyle, wellness, & productivity creators with high engagement & authentic communities. Niche experts who align with innovation & tech forward products, such as creators who review gadgets, home solutions, or emerging consumer trends. Relatable Gen Z & young millennial creators who are strong on TikTok, Instagram Reels, & YouTube Shorts & can spark viral, snackable content. UGC creators who can produce high performing content for ads & retail placements without the cost of major sponsorships. Purpose driven influencers who value transparency, sustainability, & real storytelling key drivers of consumer loyalty in 2026. The goal is to partner with creators who feel authentic, convert well, & can scale content across platforms not just big names.

Yes. I have hands on experience in influencer marketing & social media through creating user generated content for multiple brands. I’ve produced product focused videos & promotional content that helped drive visibility, engagement, & sales. I’ve worked on projects promoting apps, websites, & consumer products, & I’m familiar with pitching brands, following briefs, meeting deadlines, & analyzing performance metrics to improve results. I understand how to create authentic content that resonates with audiences & supports a brand’s goals

Yes. I’ve analyzed sales related data to track performance, identify trends, & understand what drives conversions. I’ve reviewed metrics like engagement, click throughs, & sales results to see what strategies were working, then used those insights to make improvements. I’m comfortable organizing data, spotting patterns, & turning numbers into practical next steps that support sales goals.