Yes

Launch a campaign + product experience called Shade Stories, where every foundation shade is paired with a real customer story about identity, confidence, and self-expression.

If Poundcake’s mission centers on representation, inclusivity, and bold self-expression, this initiative: Reinforces that every shade is intentional and valued Turns customers into co-creators Builds emotional connection beyond product performance Positions Poundcake as a culture brand, not just a cosmetics brand Instead of shades just being numbers or cute names, they represent lived experiences.

Yes