An area of opportunity for Dune across all social channels is by leveraging user-generated content (UGC) to create a sense of community and amplify the brand's message. Dune has a passionate and engaged fan base, and there is a wealth of UGC available across social media platforms. By actively encouraging and curating UGC, Dune can create a more authentic and relatable brand experience for its audience. Influencers and other creators can produce high-quality UGC that showcases the different aspects of the Dune universe. This could include behind-the-scenes content, product reviews, or tutorials.

One beauty brand that is killing their social strategy is Glossier. Glossier has a strong following on all major social media platforms, and they use their platforms to connect with their audience in a way that is both authentic and engaging.