I would make a product like bottled sugarcane juice feel like a natural part of my day by integrating it seamlessly into moments that already exist in my routine, rather than centering the content around the product itself. For example, I’d show myself grabbing it on the way to class, bringing it to a workout, or sipping it while studying or spending time with friends, allowing it to appear as a background staple instead of the focal point. I’d focus on real reactions, convenience, and how it complements my lifestyle, using casual voiceovers or on-screen text instead of scripted talking points. By framing the drink as something I naturally reach for throughout the day, the content feels authentic, relatable, and lifestyle-driven rather than like a traditional advertisement.

The platform I use most for sharing content is TikTok. It allows me to create highly engaging, short-form videos that feel authentic, trend-driven, and relatable, which resonates strongly with college-aged audiences. TikTok’s fast-paced format makes it easy to showcase products organically through daily routines, storytelling, and real-time reactions, while also encouraging strong interaction through comments, shares, and saves.

Authentic content is especially important for a beverage brand like CANE’D because consumers are not just buying a drink—they’re buying into a lifestyle, a mood, and a moment. When content feels genuine, it builds trust and helps people visualize how the beverage fits naturally into their everyday lives, whether that’s studying, socializing, or relaxing. In a highly saturated beverage market, audiences can quickly spot overly scripted or forced ads, which can feel disconnected and inauthentic. Authentic content showcases real reactions, real routines, and real enjoyment, making the brand feel approachable and relatable while fostering stronger emotional connections and long-term brand loyalty.