I have experience supporting digital marketing and social media campaigns through content creation, audience engagement, and brand storytelling. In previous roles, I’ve managed social content, contributed to campaign planning, tracked engagement metrics, and created short-form content designed to increase brand visibility and community interaction.I also have experience supporting brand and community-focused initiatives through event promotion, social coverage, and coordinating marketing materials, particularly through campus organizations and brand marketing roles.

I would approach content creation by blending education with relatable, trend-driven storytelling that feels authentic to today’s skincare consumer. I think messaging around the idea that “skin cancer is not hot” is powerful because it reframes SPF and skincare as both a health priority and an everyday beauty essential. I’d focus on creating engaging social-first content that makes sun protection feel approachable, aesthetic, and preventative — whether through lifestyle content, creator partnerships, before-and-after education, or daily skincare routines that normalize SPF use at a younger age.

Yes! I’m a big fan of soccer and love the energy the World Cup brings. I’m especially excited by how it creates real-time cultural moments, fan excitement, and watch-party experiences, which makes it a great opportunity for engaging UGC and social content for Uber Eats.