She/Her
Jenifer Calzada
I’m a curious and dependable person who enjoys learning new things and helping others whenever I can. I value honesty, growth, and meaningful connections, and I always try to bring a positive attitude
Endorsements
Recently Active
21+
About Me
Manila, CA, USA
Interests
Brands I Follow
Interview Questions
Nature's Greatest Foods | Los Angeles CA
Sprouts Content Creator
Have you created social media content featuring products before?
not yet, but im willing to learn.
SprinkleBites
Meta Ads and Email Marketing Manager
What strategies have you used to improve Meta ad ROI?
I’ve improved Meta ad ROI by refining audience targeting, testing multiple creatives, and optimizing campaigns based on performance data. I also focused on retargeting strategies, A/B testing, and monitoring key metrics like CTR, CPC, and conversion rates to maximize results while reducing ad spend.
SprinkleBites
Meta Ads and Email Marketing Manager
How do you optimize email campaigns for better engagement?
Subject Lines & Preview Text
- Preview text is free real estate; treat it as a subtitle, not a repeat of the subject. Personalization in the subject (name, company, past behavior) lifts open rates, but only when it feels relevant, not gimmicky.
Timing & Frequency- Test send times against your audience—industry benchmarks are starting points, not answers. Tuesday–Thursday mornings tend to perform, but behavior varies. Watch unsubscribe and complaint rates as closely as open rates. High frequency without high value burns lists fast.
content and design- A/B test one variable at a time (subject, CTA, send time) with statistically meaningful sample sizes. Track click-to-open rate (CTOR) alongside open rate—it isolates content performance from subject-line performance.